Media Bias: Policy


Bias by policy endorsement or condemnation

When a reporter goes beyond reporting and endorses the liberal view of which policies should be enacted, or affirms the liberal criticism of current or past policies.

Fox 6 Unfairly Targets Dem Candidate for Governor

FOX 6 |  6-12-2017 On Friday, June 24th, WMCF President, Will McKinley, addressed recent news report from Milwaukee’s Fox 6 (WITI) while guest-hosting The Jerry Bader Show. The report, titled: Democrat looking to challenge Gov. Walker didn’t sign recall petition, says he was never asked to, questions the bona fides of Milwaukee businessman – and Democrat […]

Read More

CBS 58 Spins Immigration Debate

CBS 58 |  5-9-2017 On May 9, 2017, CBS 58 (WDJT – Milwaukee) featured a “special report” during its 10 pm newscast titled: “Impact of Immigrant Labor in Wisconsin.” The report focused on a Southeast Wisconsin dairy farm whose workforce consisted of all illegal immigrants. One might think the reporter would call into question the […]

Read More

NBC 26 Takes on Infrastructure Spending

WGBA NBC 26 | 3-9-2017 On Thursday, March 9, 2017, NBC 26 (WGBA) featured a news package concerning a recent “report card” issued by the Society of Civil Engineers grading the nation’s infrastructure. First, watch the report: In this case, NBC 26 commits bias by commission and policy endorsement in featuring this report. How? Let’s […]

Read More

WBAY Takes on Black Lives Matter Author

WBAY ABC 2 |  2/8/2017 On February 8, 2017, Channel 2 (WBAY) featured a story during its evening newscast and on its website titled “Wisconsin sheriffs training features anti-Black Lives Matter speaker.” One of WMCF’s “bias spotters” alerted us to this report, knowing something didn’t smell quite right. First, watch and read the story here. Can you […]

Read More

Channel 5 Demonstrates Bias Regarding Protests

WFRV CBS 5  |  2-13-2017 On Monday, February 13, 2017, Channel 5 (WFRV) presented a doozey of a story regarding the “Day without Latinos, Immigrants, & Refugees” demonstrations in Milwaukee.  First, watch the report here. Can you spot the bias? Well, there are several forms presented.  Let’s address them one at a time. First, the […]

Read More

NBC 26 Takes on an “Unbeliever” — the DNR

WGBA NBC 26  |  12-29-2016 In its December 29, 2016, 10pm newscast, NBC 26 (WGBA) addressed a “dramatic change” to the Wisconsin DNR’s website. Watch the story: The “dramatic change” hyperbole aside, in its reporting, NBC 26 commits two types of bias. First, it commits bias by policy endorsement by implicitly accusing the DNR of […]

Read More