Media Bias: Headline/Visual

Definition

Bias via headlines, graphics, photos/video

A report may be perfectly fair but its headline or TV graphic is not. The headline may mislead news consumers in favor of a liberal viewpoint or unfairly promote a pro-liberal aspect of the story. Another instance of this bias could be when the images within the story unfairly push, reinforce or favor a liberal viewpoint.

WKOW Commits Bias by Policy Endorsement

WKOW |  8-17-2017 On August 17, 2017, during its evening newscast, Madison’s Channel 27 (WKOW) featured a ridiculously biased, “gotcha” story titled:   Co-sponsor of campus free speech bill won’t say if he’d support white supremacist speech at UW Watch the story: Can you spot the bias? It’s twofold. First, WKOW commits bias by policy […]

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FOX 11 Furthers Bias by Policy Endorsement

WLUK FOX 11 |  7-19-2017 On July 19, 2016, Green Bay’s FOX 11 (WLUK) featured a story on its website titled: Health plan’s fall brings dread for ‘Obamacare’ recipients Check out the story here. The bias is palpable. This story (authored by the Associated Press, but featured by FOX 11) essentially acts as an advocacy […]

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Fox 11 Embeds Bias

WLUK FOX 11  |  5-24-2017 On May 24, 2017, both on its website and during its nightly newscast, Green Bay’s Fox 11 (WLUK) featured coverage of the Federal Congressional Budget Office (CBO) review of the Republican-backed substitute for Obamacare. Needless to say, bias was abound. First, watch the newscast: Can you spot the bias? Here, […]

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FOX 6 Perpetuates Trump Family Smear Campaign

WITI FOX 6 |  5-30-2017 On May 30, 2017, Milwaukee’s FOX 6 (WITI) featured the following story prominently on its website: Wow . . . where do we begin. It is clear that the national media has become obsessed with reporting any possible “controversy” that may exist surrounding President Trump or his family, but this […]

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TMJ4 Commits Bias by Headline

TMJ4 |  5-20-2017 On May 20, 2017, TMJ4 – Milwaukee featured a story on its website addressing a CNN report that, according to a “source,” former FBI Director, James Comey, now believes President Trump was trying to influence him. You can read the story here. The substance of the story (or the lack thereof) is […]

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Chippewa-Herald Misleads with Headline

Chippewa-Herald |  3-8-2017 On Wednesday, March 8, 2017, the Chippewa-Herald featured a story titled: Walker refuses to endorse federal health care bill The article featured comments by Gov. Walker who was publicly expressing concerns about the newly introduced Republican-plan to overhaul Obamacare. The Chippewa-Herald commits bias by headline in this case because the headline gives […]

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WBAY Commits Bias by Graphic

WBAY ABC 2|  2-7-2017 Pictures speak louder than words, so the saying goes. On February 2, 2017, Channel 2 (WBAY) proved up that adage. On its website, Channel 2 featured the following headline and graphic: WMCF “checks” this as bias by graphic. The graphic, which prominently features a “Stop the Pipeline” sign, directly undermines the […]

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