Post-Crescent Takes up the Battle Cry

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NBC 26 Commits Bias by Story Selection, Spin

WGBA NBC 26 |  3-29-2017 On March 29, 2017, NBC 26 (WGBA) featured an article on its website titled: When...

Channel 5 Pushes Mainstream Narrative

WFRV CBS 5 |  4-4-2017 On March 29, 2017, Channel 5 (WFRV) featured a story on its website titled: April Ryan:...

Post-Crescent Takes up the Battle Cry

Appleton Post Crescent | 4-16-2017 In its Easter Sunday edition,...

NBC 26 Commits Bias by Story Selection, Spin

WGBA NBC 26 |  3-29-2017 On March 29, 2017, NBC...

Channel 5 Pushes Mainstream Narrative

WFRV CBS 5 |  4-4-2017 On March 29, 2017, Channel...

Recent Analysis

Kudos to WBAY for Acknowledging Key Fact

WBAY ABC 2 |  3-14-2017 WMCF has featured several analyses recently concerning local media’s repeated habit of not acknowledging the...

Wisconsin Public Radio Commits Bias by Source Selection

WPR |  3-15-2017 On Wednesday, March 15, 2017, Wisconsin Public Radio’s Kathleen Dunn Show featured a segment titled “Environmental Justice...

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Project Veritas Videos Ignored

During the week of October 16, 2016, the organization Project Veritas Action Fund began to release a series of videos...

Feingold-Tomah VA Scandal Ad

Something is missing here. This is a classic case of bias by omission. Without showing the ad in question or even explaining...

Recent Analysis

Kudos to WBAY for Acknowledging Key Fact

WBAY ABC 2 |  3-14-2017 WMCF has featured several analyses recently concerning local media’s repeated habit of not acknowledging the...

Wisconsin Public Radio Commits Bias by Source Selection

WPR |  3-15-2017 On Wednesday, March 15, 2017, Wisconsin Public Radio’s Kathleen Dunn Show featured a segment titled “Environmental Justice...

Most Read

Project Veritas Videos Ignored

During the week of October 16, 2016, the organization Project Veritas Action Fund began to release a series of videos...

Feingold-Tomah VA Scandal Ad

Something is missing here. This is a classic case of bias by omission. Without showing the ad in question or even explaining...

About Us

Wisconsin Media Check Foundation, Inc. is a 501(c)(3) non-profit organization dedicated to identifying and documenting instances of media bias in local news reports.

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Media Bias Defined

We've adopted Brent Baker's How to Identify, Expose & Correct Liberal Media Bias to help us to identify several forms of media bias.

Commission

Bias by Commission

A pattern of passing along assumptions or errors that tend to support a left-wing or liberal view. This could include stereotyping.

Context

Bias by Context

Leading people to believe an issue or problem is much greater than it truly is by not providing proper context, backed up with statistics or thorough analysis of the issue.

Headline/Visual

Bias by Headline/Visual

A report may be perfectly fair but its headline or TV graphic is not. The headline may mislead news consumers in favor of a liberal viewpoint or unfairly promote a pro-liberal aspect of the story.

Labeling

Bias by Labeling

Attaching a label to conservatives but not to liberals; using more extreme labeling for conservatives than for liberals; identifying a liberal person or group as an “expert” or as independent.

Omission

Bias by Omission

Ignoring facts that reflect negatively on liberal or left-wing views or ignoring facts that support conservative views.

Placement

Bias by Placement

A pattern of placing news stories so as to downplay information supportive of conservative views.

Policy

Bias by Policy

When a reporter goes beyond reporting and endorses the liberal view of which policies should be enacted, or affirms the liberal criticism of current or past policies.

Source Selection

Bias by Source Selection

Including more sources in a story that support one view over another. This bias can also be seen when a reporter uses such phrases as “experts believe,” “observers say,” or “most people think.”

Spin

Bias by Spin

Emphasizing aspects of a policy favorable to liberals without noting aspects favorable to conservatives; putting out the liberal interpretation of what an event means while giving little or no time or space to explaining the conservative interpretation.

Story Selection

Bias by Story Selection

A pattern of highlighting news stories that coincide with the agenda of the Left while ignoring stories that coincide with conservative social issues.

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