Media Mischaracterizes Local Ordinances Bill

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NBC 26 Commits Bias by Story Placement

WGBA NBC 26 |  10-24-2017 On October 24, 2017, national news broke concerning revelations that the Hillary Clinton Campaign, along...

620 WTMJ Obfuscates Statistics on Illegal Guns

620 WTMJ |  10-30-2017 Did you see this headline from a recent 620 WTMJ article? Report: Wisconsin plays a role in...

Media Mischaracterizes Local Ordinances Bill

By Kevin Binversie of Media Trackers One would think having...

NBC 26 Commits Bias by Story Placement

WGBA NBC 26 |  10-24-2017 On October 24, 2017, national...

620 WTMJ Obfuscates Statistics on Illegal Guns

620 WTMJ |  10-30-2017 Did you see this headline from a...

Recent Analysis

Journal-Sentinel Spins Narrative

Journal-Sentinel | 9-27-2017 On September 27, 2017, the Milwaukee-Journal Sentinel  (along with other Gannett Media newspapers) featured the following story:...

Kudos to Fox 11

Wapakoneta Daily News  WLUK FOX 11 |  10-18-2017 At WMCF we spend most of our time calling-out bias in local...

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FOX 11’s Biased Expert

WLUK FOX 11 |  4-24-2017 On Monday, April 24th, FOX 11 (WLUK) featured a report during its 9:00 pm newscast...

Local Stations Ignore “Women’s March” Controversies

WGBA | WBAY  | WFRV | WLUK | 1/21/2017 During the 10 pm broadcast on January 21st, NBC 26 lead with...

Recent Analysis

Journal-Sentinel Spins Narrative

Journal-Sentinel | 9-27-2017 On September 27, 2017, the Milwaukee-Journal Sentinel  (along with other Gannett Media newspapers) featured the following story:...

Kudos to Fox 11

Wapakoneta Daily News  WLUK FOX 11 |  10-18-2017 At WMCF we spend most of our time calling-out bias in local...

Most Read

FOX 11’s Biased Expert

WLUK FOX 11 |  4-24-2017 On Monday, April 24th, FOX 11 (WLUK) featured a report during its 9:00 pm newscast...

Local Stations Ignore “Women’s March” Controversies

WGBA | WBAY  | WFRV | WLUK | 1/21/2017 During the 10 pm broadcast on January 21st, NBC 26 lead with...

About Us

Wisconsin Media Check Foundation, Inc. is a 501(c)(3) non-profit organization dedicated to identifying and documenting instances of media bias in local news reports.

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Media Bias Defined

We've adopted Brent Baker's How to Identify, Expose & Correct Liberal Media Bias to help us to identify several forms of media bias.

Commission

Bias by Commission

A pattern of passing along assumptions or errors that tend to support a left-wing or liberal view. This could include stereotyping.

Context

Bias by Context

Leading people to believe an issue or problem is much greater than it truly is by not providing proper context, backed up with statistics or thorough analysis of the issue.

Headline/Visual

Bias by Headline/Visual

A report may be perfectly fair but its headline or TV graphic is not. The headline may mislead news consumers in favor of a liberal viewpoint or unfairly promote a pro-liberal aspect of the story.

Labeling

Bias by Labeling

Attaching a label to conservatives but not to liberals; using more extreme labeling for conservatives than for liberals; identifying a liberal person or group as an “expert” or as independent.

Omission

Bias by Omission

Ignoring facts that reflect negatively on liberal or left-wing views or ignoring facts that support conservative views.

Placement

Bias by Placement

A pattern of placing news stories so as to downplay information supportive of conservative views.

Policy

Bias by Policy

When a reporter goes beyond reporting and endorses the liberal view of which policies should be enacted, or affirms the liberal criticism of current or past policies.

Source Selection

Bias by Source Selection

Including more sources in a story that support one view over another. This bias can also be seen when a reporter uses such phrases as “experts believe,” “observers say,” or “most people think.”

Spin

Bias by Spin

Emphasizing aspects of a policy favorable to liberals without noting aspects favorable to conservatives; putting out the liberal interpretation of what an event means while giving little or no time or space to explaining the conservative interpretation.

Story Selection

Bias by Story Selection

A pattern of highlighting news stories that coincide with the agenda of the Left while ignoring stories that coincide with conservative social issues.

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