Local Media Hypes Anonymous Sources

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TMJ4 Commits Bias by Headline

TMJ4 |  5-20-2017 On May 20, 2017, TMJ4 – Milwaukee featured a story on its website addressing a CNN report...

Local Media Blacks Out Religious Pilgrimage

WBAY, WLUK, WGBA |  5-7-2017 On Sunday, May 7, the fifth annual “Walk to Mary” was held, with hundreds of...

Local Media Hypes Anonymous Sources

WFRV CBS 5 |  5-11-2017 Anyone watching national media coverage...

TMJ4 Commits Bias by Headline

TMJ4 |  5-20-2017 On May 20, 2017, TMJ4 – Milwaukee...

Local Media Blacks Out Religious Pilgrimage

WBAY, WLUK, WGBA |  5-7-2017 On Sunday, May 7, the...

Recent Analysis

CBS 58 Spins Immigration Debate

CBS 58 |  5-9-2017 On May 9, 2017, CBS 58 (WDJT – Milwaukee) featured a “special report” during its 10...

WFRV Again Takes up Protests

WFRV CBS 5  |  5-1-2017 WMCF previously “checked” Channel 5 (WFRV) for featuring a biased story regarding protests over Milwaukee...

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WBAY Commits Bias by Graphic

WBAY ABC 2|  2-7-2017 Pictures speak louder than words, so the saying goes. On February 2, 2017, Channel 2 (WBAY)...

Local Stations Ignore “Women’s March” Controversies

WGBA | WBAY  | WFRV | WLUK | 1/21/2017 During the 10 pm broadcast on January 21st, NBC 26 lead with...

Recent Analysis

CBS 58 Spins Immigration Debate

CBS 58 |  5-9-2017 On May 9, 2017, CBS 58 (WDJT – Milwaukee) featured a “special report” during its 10...

WFRV Again Takes up Protests

WFRV CBS 5  |  5-1-2017 WMCF previously “checked” Channel 5 (WFRV) for featuring a biased story regarding protests over Milwaukee...

Most Read

WBAY Commits Bias by Graphic

WBAY ABC 2|  2-7-2017 Pictures speak louder than words, so the saying goes. On February 2, 2017, Channel 2 (WBAY)...

Local Stations Ignore “Women’s March” Controversies

WGBA | WBAY  | WFRV | WLUK | 1/21/2017 During the 10 pm broadcast on January 21st, NBC 26 lead with...

About Us

Wisconsin Media Check Foundation, Inc. is a 501(c)(3) non-profit organization dedicated to identifying and documenting instances of media bias in local news reports.

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Media Bias Defined

We've adopted Brent Baker's How to Identify, Expose & Correct Liberal Media Bias to help us to identify several forms of media bias.

Commission

Bias by Commission

A pattern of passing along assumptions or errors that tend to support a left-wing or liberal view. This could include stereotyping.

Context

Bias by Context

Leading people to believe an issue or problem is much greater than it truly is by not providing proper context, backed up with statistics or thorough analysis of the issue.

Headline/Visual

Bias by Headline/Visual

A report may be perfectly fair but its headline or TV graphic is not. The headline may mislead news consumers in favor of a liberal viewpoint or unfairly promote a pro-liberal aspect of the story.

Labeling

Bias by Labeling

Attaching a label to conservatives but not to liberals; using more extreme labeling for conservatives than for liberals; identifying a liberal person or group as an “expert” or as independent.

Omission

Bias by Omission

Ignoring facts that reflect negatively on liberal or left-wing views or ignoring facts that support conservative views.

Placement

Bias by Placement

A pattern of placing news stories so as to downplay information supportive of conservative views.

Policy

Bias by Policy

When a reporter goes beyond reporting and endorses the liberal view of which policies should be enacted, or affirms the liberal criticism of current or past policies.

Source Selection

Bias by Source Selection

Including more sources in a story that support one view over another. This bias can also be seen when a reporter uses such phrases as “experts believe,” “observers say,” or “most people think.”

Spin

Bias by Spin

Emphasizing aspects of a policy favorable to liberals without noting aspects favorable to conservatives; putting out the liberal interpretation of what an event means while giving little or no time or space to explaining the conservative interpretation.

Story Selection

Bias by Story Selection

A pattern of highlighting news stories that coincide with the agenda of the Left while ignoring stories that coincide with conservative social issues.

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